International Spirits Company

This client has built an extensive portfolio of
leading brands in the global spirits, wine and
quick service restaurant industries.

Background:  Our Repro Services division has
had a longstanding relationship with this account. The relationship began as one of printer to client and based on customer satisfaction, has blossomed into one of our supplying to them total graphic arts solutions.

Solution:  We have supported the promotion of
their brands in various ways. For example, color
is critical for this firm. So, when products require
exact matching, they ship us the product, and
using a proprietary methodology, we determine
the exact color values for exact reproduction
every time.

In addition, we coordinate the development of
their in-store point of sale systems, table tents,
shelf talkers and bottle-neckers, with distribution
to individual retail sites. These projects have
included life size cut-outs mounted with easel
backs for easy assembly by their retail outlets.
In addition, Cosmos has worked on the sales
incentive sell-sheets for distribution to national
sales teams around the country.

This client has strict budgetary guidelines that
require we recommend to them the most cost
effective yet visually appealing methods of
manufacturing and distribution. For example,
many of their production templates have now
become standard. So much so, that their
International brands now reuse them to reduce
promotional production costs overseas.

Solutions Cosmos Provides:

• Scanning, Digital Photography and Color Retouching
• Distribution and Inventory of collateral
  and sales materials
• Archiving Digital Files for Reuse
• Development of New POP and POS
  Materials from Start to Finish