International Spirits Company
This client has built an extensive portfolio of
leading brands in the
global spirits, wine and
quick service restaurant industries.
Background:
Our Repro Services division has
had a longstanding relationship
with this account.
The relationship began as one of printer to client
and based on customer satisfaction, has
blossomed into one of our
supplying to them
total graphic arts solutions.
Solution:
We have supported the promotion of
their brands in various ways.
For example, color
is critical for this firm. So, when products require
exact matching, they ship us the product, and
using a proprietary
methodology, we determine
the exact color values for exact reproduction
every time.
In addition, we coordinate the development of
their in-store point of
sale systems, table tents,
shelf talkers and bottle-neckers, with
distribution
to individual retail sites. These projects have
included
life size cut-outs mounted with easel
backs for easy assembly by their
retail outlets.
In addition, Cosmos has worked on the sales
incentive
sell-sheets for distribution to national
sales teams around the country.
This client has strict budgetary guidelines that
require we recommend
to them the most cost
effective yet visually appealing methods of
manufacturing and distribution. For example,
many of their production
templates have now
become standard. So much so, that their
International brands now reuse them to reduce
promotional production
costs overseas.
Solutions Cosmos Provides:
- Scanning, Digital Photography and Color Retouching
- Distribution and Inventory of collateral
and sales materials
- Archiving Digital Files for Reuse
- Development of New POP and POS
Materials from Start to Finish
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Color Retouching and Color Corrections
Point-Of-Purchase and Point-Of-Sale Collateral
Sales & Corporate Training Collateral |