A Unique Marketing
Research Company

Best known for defining the new standard for
deriving value-added information from editorial
coverage and advertising activity for fashion,
luxury products, high-end consumer goods,
publishing, customer service and
other industries.

The Concept: This transformational Web-based
concept provides client companies in the fashion,
luxury and high-end consumer goods industries
with value added information from editorial
coverage and advertising activity. The Right
Angle Research proprietary analysis renders
conventional evaluation techniques obsolete.
Analysis is up-to-the-minute delivered in reports
that are customized by the client as they work.
All client editorials, including relevant text
and representative visuals, are archived for
future reference. All research is available to
authorized users on a private
Internet site (rarc.net).

The integrated reports reveal competitors’
editorial and advertising coverage to allow
clients to integrate marketing and PR programs
most effectively. Key questions rarc.com helps
clients to answer:

Which magazines(s) support(s) you the most?
The least?
Where does your advertising make the most
impact editorially?
Challenges: Right Angle Research is a rapidly
growing B-2-B site with extremely complex and
intensive calculations being performed on a
constant basis. In early 2000, Cosmos was
retained to create a seamless transition plan of
the rarc.com site from its original developers to
the Cosmos development team. The rarc.com
plan called for a steady stream of phased
upgrades along with customized changes to the
site based on individual client requests. Cosmos
was asked to re-engineer the site architecture to
make it more flexible and highly scalable and
act as consultant and developer to create
technical solutions to enable business needs.

Solutions Cosmos Provides: Cosmos’ unique
planning process transitioned the entire site
without a moment of downtime. Prior to
transition Cosmos meticulously reviewed the
site’s technical specifications and based on
extensive review with Right Angle’s CEO,
understood the business objectives and
workflow process of the company.

Cosmos has re-programmed segments of
rarc.com to enhance functionality and allow for
the company’s expansion. Cosmos has planned
and implemented a comprehensive redesign of
the homepage and the navigation system. In
addition, we have instituted a virtual tour and,
during the course of the year, helped plan and
implement over 20 newly enhanced features for
improved functionality. Since that time, the site
has almost doubled in size and has had virtually
no downtime.

For 2003 Right Angle Research is expanding the
scope of services it will be offering to its
prestigious clients. Cosmos continues to work
hand in hand, on a daily basis, to support the
explosive growth of Right Angle Research.